The Ad Brief — archive
All past issues. Every Tuesday, 1 AI ad tactic.
August 4, 2026
The Ad Brief: Winning AI Ad Tactics This Week
Steal the exact hooks and formats that are winning on Meta and TikTok this week. Here's how.
July 28, 2026
AI Ad Tactics: Hooks, Formats, and Platform Trends
Steal the AI hook that tripled one brand's ROAS. Plus, the format that's crushing it right now.
July 21, 2026
AI Ad Tactics: Hooks, Formats, and Platform Trends
Steal the AI hook that tripled one brand's ROAS. Plus, the format that's crushing it right now.
July 14, 2026
AI Ad Tactics: Hooks, Formats, and Platform Trends
Steal the AI hook that tripled one brand's ROAS. Plus, the format that's crushing it right now.
July 7, 2026
The Ad Brief: Winning AI Ad Tactics This Week
I'm breaking down the exact formats and platform trends delivering results this week. Let's dive in.
June 30, 2026
The Ad Brief: The AI Ad Tactics Winning This Week
This week's winning strategy isn't about writing—it's about rapid testing. Here's a simple tactic to implement today.
June 23, 2026
The Ad Brief: Winning AI Ad Tactics This Week
This week's winning tactics focus on authentic AI, pattern-interrupt hooks, and what's working now on social.
June 16, 2026
The Ad Brief: The AI Ad Tactics That Are Winning This Week
How to use AI to create authentic, lo-fi ads that outperform your expensive studio shoots. Here's how.
June 9, 2026
The Ad Brief: AI Ad Tactics Winning This Week
Steal our 'Pattern Interrupt' technique and see why product-first ads are failing this week.
June 2, 2026
The Ad Brief: Winning AI Ad Tactics This Week
Steal the formats and hooks that are actually converting right now. Here's what we're seeing in the data.
May 26, 2026
The Ad Brief: The AI Ad Tactics Winning This Week
Why 70% of your ad performance is decided by the hook, and how to create ones that win.
May 19, 2026
The Ad Brief: Winning AI Ad Tactics This Week
Steal the AI-powered hook that boosts CTR by 35% and discover the formats winning on Meta and TikTok.
May 12, 2026
The Ad Brief: Winning AI Ad Tactics This Week
Steal the 'Prompt Reversal' technique to write scroll-stopping hooks that actually convert.
May 5, 2026
The Ad Brief: Winning AI Ad Tactics This Week
Stop chasing viral. I'll show you the hyper-specific AI tactic that's getting all the clicks this week.
April 28, 2026
The Ad Brief: Winning AI Ad Tactics This Week
Steal the exact tactic we're seeing cut CPAs by 40%. It's not what you think.
April 23, 2026
The Ad Brief: AI Ad Tactics That Are Winning This Week
This week's winning AI tactics for hooks, formats, and platforms. Here's what's working now.